a comprehensive guide to the world of brands and branding Wheeler, Alina creator Meyerson, Rob Author text New Jersey John Wiley & Sons c2024 6th ed. monographic eng

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xiii, 332p. Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: - Over 100 branding subjects, checklists, tools, and diagrams, More than 50 all-new case studies that describe goals, process, strategy, solutions, and results, New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing, Additional examples of the best/most important branding and design work of the past few years, Over 700 illustrations of brand touchpoints, More than 400 quotes from branding experts, CEOs, and design gurus. Includes index. Brand name products Branding Marketing Trademarks Design Advertising Brand name products 658.827 WHE (Ref.) 9781119984818 260516 20260601105940.0