01306nam a2200241 4500 20260601105940.0 260516b |||||||| |||| 00| 0 eng d 9781119984818 658.827 WHE (Ref.) Wheeler, Alina Designing brand identity: a comprehensive guide to the world of brands and branding 6th ed. New Jersey: John Wiley & Sons; c2024. xiii, 332p. Includes index. Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: - Over 100 branding subjects, checklists, tools, and diagrams, More than 50 all-new case studies that describe goals, process, strategy, solutions, and results, New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing, Additional examples of the best/most important branding and design work of the past few years, Over 700 illustrations of brand touchpoints, More than 400 quotes from branding experts, CEOs, and design gurus. Brand name products Branding Marketing Trademarks Design Advertising Brand name products Meyerson, Rob Author ddc 0 R 30834 30834 0 0 ddc 0 0 IMI IMI 2026-03-28 0 658.827 WHE(Ref.) 22348 2026-06-01 10:56:27 2026-06-01 R