01245nam a2200217   450000500170000000800410001702000180005808200230007610000190009924500890011825000120020726000440021930000160026350000200027952005940029965000240089365000240091765000230094165000370096470000260100120260601105940.0260516b        |||||||| |||| 00| 0 eng d  a9781119984818  a658.827 WHE (Ref.)  aWheeler, Alina  aDesigning brand identity:ba comprehensive guide to the world of brands and branding  a6th ed.  aNew Jersey:bJohn Wiley & Sons;cc2024.  axiii, 332p.  aIncludes index.  aOrganized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: -
Over 100 branding subjects, checklists, tools, and diagrams,
More than 50 all-new case studies that describe goals, process, strategy, solutions, and results,
New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing,
Additional examples of the best/most important branding and design work of the past few years,
Over 700 illustrations of brand touchpoints,
More than 400 quotes from branding experts, CEOs, and design gurus.  aBrand name products  aBrandingxMarketing  aTrademarksxDesign  aAdvertisingxBrand name products  aMeyerson, RobeAuthor