Wheeler, Alina <br/><br/>
Designing brand identity:  a comprehensive guide to the world of brands and branding 

 - 6th ed. 
 - New Jersey:  John Wiley & Sons;  c2024. 
 - xiii, 332p. 
<br/><br/> Includes index. 
<br/><br/> Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: -<br/>Over 100 branding subjects, checklists, tools, and diagrams,<br/>More than 50 all-new case studies that describe goals, process, strategy, solutions, and results,<br/>New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing,<br/>Additional examples of the best/most important branding and design work of the past few years,<br/>Over 700 illustrations of brand touchpoints,<br/>More than 400 quotes from branding experts, CEOs, and design gurus. 
<br/><br/><label>ISBN: </label>9781119984818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding--Marketing<br/>Trademarks--Design<br/>Advertising--Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 WHE (Ref.)