01662nam a2200205 4500 20260516124842.0 260516b |||||||| |||| 00| 0 eng d 9788126911646 658.827 SOO Sood, Gaurav Branding in the digital age : a comprehensive guide for building and managing brands online New Delhi: Altantic; c2025. vii, 422p. Includes references. Branding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever-evolving digital landscape. This book explores how revolutionary digital technologies—such as social media, artificial intelligence and data analytics—are reshaping how brands communicate, engage and connect with their audiences. Packed with actionable insights, this comprehensive guide provides strategies and frameworks that successful brands use to build strong online identities and foster meaningful relationships. Through in-depth case studies of industry leaders and analyses of emerging trends, it empowers readers to stay ahead in the competitive digital marketplace. Whether you're an experienced marketer, a business owner or a student of branding and digital marketing, this book equips you with the tools and knowledge to effectively manage brands online. Learn how to create impactful strategies, enhance brand loyalty and drive sustainable growth in a rapidly changing digital era where adaptability is essential. Digital branding Brand management AI in marketing ddc 0 C 30823 30823 0 0 ddc 0 0 IMI IMI 2026-03-28 0 658.827 SOO 22354 2026-05-16 12:50:00 2026-05-16 C