TY  - BOOK
AU  - Arya, Ankush
TI  - Digital marketing
SN  - 9789386777249
U1  - 658.872 ARY 
PY  - 2025///
CY  - New Delhi
PB  - Ishwar Books
KW  - Digital marketing
KW  - Online marketing
N1  - Includes bibliographical references and index
N2  - Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Contents: the evolution of digital marketing, website intelligence and return on investment, consumer behavior and marketing research, the digital marketing toolbox, digital marketing strategy and planning, etc
ER  -