Arya, Ankush creator text New Delhi Ishwar Books c2025 monographic eng

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280p. Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Contents: the evolution of digital marketing, website intelligence and return on investment, consumer behavior and marketing research, the digital marketing toolbox, digital marketing strategy and planning, etc. Includes bibliographical references and index. Digital marketing Online marketing 658.872 ARY 9789386777249 260515 20260529122557.0