Arya, Ankush

Digital marketing - New Delhi: Ishwar Books; c2025. - 280p.

Includes bibliographical references and index.

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Contents: the evolution of digital marketing, website intelligence and return on investment, consumer behavior and marketing research, the digital marketing toolbox, digital marketing strategy and planning, etc.

9789386777249


Digital marketing
Online marketing

658.872 ARY