TY  - BOOK
AU  - Chaffey, Dave
AU  - Ellis-Chadwaick, Fiona
AU  - Abedrabbo, Majd
TI  - Digital marketing
SN  - 9781292738086
U1  - 658.872 CHA 
PY  - 2025///
CY  - UK
PB  - Pearson Education Ltd.
KW  - Digital Marketing
KW  - Online Marketing
KW  - Marketing
KW  - data driven
N1  - Includes bibliographical references and index
N2  - This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks
ER  -