01017nam a2200241 4500 20260529154214.0 260514b |||||||| |||| 00| 0 eng d 9781292738086 658.872 CHA Chaffey, Dave Digital marketing 9th ed. UK: Pearson Education Ltd.; c2025. xxvii, 548p. Includes bibliographical references and index. This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks. Digital Marketing Online Marketing Marketing data driven Ellis-Chadwaick, Fiona Author Abedrabbo, Majd Author ddc 0 C 30809 30809 0 0 ddc 0 0 IMI IMI 2026-04-16 0 658.872 CHA 22394 2026-05-14 16:41:14 2026-05-14 C