Chaffey, Dave <br/><br/>
Digital marketing 

 - 9th ed. 
 - UK:  Pearson Education Ltd.;  c2025. 
 - xxvii, 548p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks. 
<br/><br/><label>ISBN: </label>9781292738086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital Marketing <br/>Online Marketing <br/>Marketing --data driven
<br/><br/><label>Dewey Class. No.: </label>658.872 CHA