TY  - BOOK
AU  - Jaiswal, Arvind
TI  - Social media marketing
SN  - 9789386777256
U1  - 658.872 JAI 
PY  - 2025///
CY  - New Delhi
PB  - Ishwar Books
KW  - Digital marketing
KW  - Social media marketing
KW  - Online advertising
KW  - Internet-based promotion and branding
N1  -  Includes bibliographical references and index
N2  - Arvind Jaiswal’s Social Media Marketing outlines Web 2.0 frameworks for business students. It covers aligning SMART objectives with audience personas, navigating platform dynamics (B2B vs. B2C), balancing organic and paid content, and using data analytics to track conversion-driven metrics
ER  -