Jaiswal, Arvind creator text New Delhi Ishwar Books c2025 monographic eng

print

vi, 288p. Arvind Jaiswal’s Social Media Marketing outlines Web 2.0 frameworks for business students. It covers aligning SMART objectives with audience personas, navigating platform dynamics (B2B vs. B2C), balancing organic and paid content, and using data analytics to track conversion-driven metrics. Includes bibliographical references and index. Digital marketing Social media marketing Online advertising Internet-based promotion and branding 658.872 JAI 9789386777256 260514 20260514120524.0