00904nam a2200217 4500 20260514120524.0 260514b |||||||| |||| 00| 0 eng d 9789386777256 658.872 JAI Jaiswal, Arvind Social media marketing New Delhi: Ishwar Books; c2025. vi, 288p. Includes bibliographical references and index. Arvind Jaiswal’s Social Media Marketing outlines Web 2.0 frameworks for business students. It covers aligning SMART objectives with audience personas, navigating platform dynamics (B2B vs. B2C), balancing organic and paid content, and using data analytics to track conversion-driven metrics. Digital marketing Social media marketing Online advertising Internet-based promotion and branding ddc 0 C 30800 30800 0 0 ddc 0 0 IMI IMI 2026-04-16 0 658.872 JAI 22387 2026-05-14 12:05:59 2026-05-14 C