Jaiswal, Arvind <br/><br/>
Social media marketing 

 - New Delhi:  Ishwar Books;  c2025. 
 - vi, 288p. 
<br/><br/>  Includes bibliographical references and index. 
<br/><br/> Arvind Jaiswal’s Social Media Marketing outlines Web 2.0 frameworks for business students. It covers aligning SMART objectives with audience personas, navigating platform dynamics (B2B vs. B2C), balancing organic and paid content, and using data analytics to track conversion-driven metrics. 
<br/><br/><label>ISBN: </label>9789386777256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital marketing<br/>Social media marketing<br/>Online advertising<br/>Internet-based promotion and branding
<br/><br/><label>Dewey Class. No.: </label>658.872 JAI