how AI is transforming marketing and business growth Taherdoost, Hamed ed. Madanchian, Mitra ed. text Boca Raton FL CRC Press c2026 monographic eng

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xviii, 182p. This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation. Includes index Marketing Digital applications 658.872 AIM 9781041038047 260312 20260312131722.0