01033nam a2200205 4500 20260312131722.0 260312b |||||||| |||| 00| 0 eng d 9781041038047 658.872 AIM AI marketing: how AI is transforming marketing and business growth Boca Raton FL: CRC Press; c2026. xviii, 182p. Includes index This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation. Marketing Digital applications Taherdoost, Hamed ed. Madanchian, Mitra ed. ddc 0 C 30702 30702 0 0 ddc 0 0 IMI IMI 2026-03-06 0 658.872 AIM 22268 2026-03-12 13:17:54 2026-03-12 C