TY  - BOOK
AU  - Gupta, Seema
AU  - Jathar, Avadhoot
TI  - Marketing analytics
SN  - 9789373320489
U1  - 658.83 GUP 
PY  - 2026///
CY  - New Delhi
PB  - Wiley
KW  - Marketing Analytics
KW  - Marketing
N1  - Includes index.
N2  - Marketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment
ER  -