Gupta, Seema creator Jathar, Avadhoot Author text New Delhi Wiley c2026 2nd ed. monographic eng

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xxiv, 522p. Marketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment. Includes index. Marketing Analytics Marketing 658.83 GUP 9789373320489 260207 20260207161602.0