01009nam a2200217 4500 20260207161602.0 260207b |||||||| |||| 00| 0 eng d 9789373320489 658.83 GUP Gupta, Seema Marketing analytics 2nd ed. New Delhi: Wiley; c2026. xxiv, 522p. Includes index. Marketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment. Marketing Analytics Marketing Jathar, Avadhoot Author ddc 0 C 30687 30687 0 0 ddc 0 0 IMI IMI 2026-02-02 0 658.83 GUP 22230 2026-02-07 16:15:13 2026-02-07 C 0 0 ddc 0 0 IMI IMI 2026-02-02 0 658.83 GUP 22231 2026-02-07 16:17:20 1 2026-02-07 C