TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Iikka A.
TI  - International marketing
SN  - 9789353507664
U1  - 658.848 CZI 
PY  - 2010///
CY  - New Delhi
PB  - Cengage Learning
KW  - International marketing
KW  - Global marketing
KW  - Global environment
N1  - Includes Index
ER  -