Czinkota, Michael R. <br/><br/>
International marketing 

 - 11th ed.  
 - New Delhi:  Cengage Learning;  c2010. 
 - xxix, 604p. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9789353507664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing<br/>Global marketing<br/>Global environment
<br/><br/><label>Dewey Class. No.: </label>658.848 CZI