TY  - BOOK
AU  - Langwost, Ralf
TI  - How To Catch The Big Idea: the strategies of the top-creatives
SN  - 9783895782381
U1  - 658.314 
PY  - 2004///
CY  - Germany
PB  - IdeaManagement
N1  - Budhiraja Collection
N2  - For all those involved in the creative process, this book provides a practical workflow structure and powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently
ER  -