the strategies of the top-creatives Langwost, Ralf creator text Germany IdeaManagement c2004 monographic eng

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294p. For all those involved in the creative process, this book provides a practical workflow structure and powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently. Budhiraja Collection 658.314 9783895782381 251220 20251220171538.0