01003nam a2200169 4500 20251220171538.0 251220b |||||||| |||| 00| 0 eng d 9783895782381 658.314 Langwost, Ralf How To Catch The Big Idea: the strategies of the top-creatives Germany: IdeaManagement; c2004. 294p. Budhiraja Collection For all those involved in the creative process, this book provides a practical workflow structure and powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently. ddc 0 C 30655 30655 0 0 ddc 0 0 IMI IMI 2025-12-18 0 658.314 LAN G7702 2025-12-20 17:16:13 2025-12-20 C