TY  - BOOK
AU  - Rapp, Stan
AU  - Martin, Chuck
TI  - Max-e-marketing in the net future: the seven imperatives for outsmarting the competition in the net economy
SN  - 9780071364720
U1  - 658.84 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Business enterprises
KW  - Computer networks
N1  - Budhiraja Collection
N2  - Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers
ER  -