Rapp, Stan <br/><br/>
Max-e-marketing in the net future:  the seven imperatives for outsmarting the competition in the net economy 

 - New York:  McGraw-Hill;  c2001. 
 - xix, 251p. 
<br/><br/> Budhiraja Collection 
<br/><br/> Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers. 
<br/><br/><label>ISBN: </label>9780071364720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Business enterprises<br/>Computer networks
<br/><br/><label>Dewey Class. No.: </label>658.84