TY  - BOOK
AU  - Peppers, Don
AU  - Rogers, Martha
TI  - Extreme trust: honesty as a competitive advantage
SN  - 9781591844679
U1  - 174.4 
PY  - 2012///
CY  - USA
PB  - Penguin
KW  - Business Ethics
KW  - Customer Relations
KW  - Management
KW  - Trust
N1  - Budhiraja Collection
N2  - In the age of the Web, smartphones and social networks, every action an organization takes can be exposed and critiqued in real time.. Nothing is local or secret anymore. The bar for trustworthiness is higher than ever. If you treat one customer unfairly, produce one shoddy product or try to gouge one price, the whole world will find out in hours, if not minutes and will show little mercy as customer expectations continue to rise
ER  -