honesty as a competitive advantage Peppers, Don creator Rogers, Martha Author text USA Penguin c2012 monographic eng

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viii, 326p. In the age of the Web, smartphones and social networks, every action an organization takes can be exposed and critiqued in real time.. Nothing is local or secret anymore. The bar for trustworthiness is higher than ever. If you treat one customer unfairly, produce one shoddy product or try to gouge one price, the whole world will find out in hours, if not minutes and will show little mercy as customer expectations continue to rise. Budhiraja Collection Business Ethics Customer Relations Management Trust 174.4 9781591844679 251219 20251219105740.0