TY  - BOOK
AU  - Allen, Kevin
TI  - The Hidden Agenda: a proven way to win business and create a following
SN  - 9781937134044
U1  - 658.85 
PY  - 2012///
CY  - USA
PB  - Bibliomotion
KW  - customer relations
KW  - marketing psychology
KW  - business development
N1  - Budhiraja Collection
N2  - Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business
ER  -