a proven way to win business and create a following Allen, Kevin creator text USA Bibliomotion c2012 monographic eng

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xxi, 222p. Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Budhiraja Collection customer relations marketing psychology business development 658.85 9781937134044 251217 20251217165812.0