01024nam a2200205 4500 20251217165812.0 251217b |||||||| |||| 00| 0 eng d 9781937134044 658.85 Allen, Kevin The Hidden Agenda: a proven way to win business and create a following USA: Bibliomotion; c2012. xxi, 222p. Budhiraja Collection Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. customer relations marketing psychology business development ddc 0 C 30636 30636 0 0 ddc 0 0 IMI IMI 2025-12-16 0 658.85 ALL G7677 2025-12-17 16:59:00 2025-12-17 C