TY  - BOOK
AU  - Kim, W. Chan
AU  -  Mauborgne, Renée
TI  - Beyond disruption: innovate and achieve growth without displacing industries, companies, or jobs
SN  - 9781647821326
U1  - 658.4063 KIM 
PY  - 2023///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Technological innovations
KW  - Success in business
KW  - Economic development
KW  - Business ethics
KW  - Disruptive technologies
N1  - Includes index
N2  - Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:

Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future
How it complements disruption and how you can identify and execute on nondisruptive opportunities
How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society
ER  -