innovate and achieve growth without displacing industries, companies, or jobs Kim, W. Chan creator Mauborgne, Renée Author text Boston, Massachusetts Harvard Business Review Press c2023 monographic eng

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xi, 225p. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future How it complements disruption and how you can identify and execute on nondisruptive opportunities How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society Includes index. Technological innovations Success in business Economic development Business ethics Disruptive technologies 658.4063 KIM 9781647821326 251205 20251205112122.0