01378nam a2200217   450000500170000000800410001702000180005808200170007610000170009324501020011026000670021230000150027950000200029452006870031460000300100160000240103160000250105565000200108065000280110070000320112820251205112122.0251205b        |||||||| |||| 00| 0 eng d  a9781647821326  a658.4063 KIM  aKim, W. Chan  aBeyond disruption:binnovate and achieve growth without displacing industries, companies, or jobs  aBoston, Massachusetts:bHarvard Business Review Press;cc2023.  axi, 225p.   aIncludes index.  aKim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:

Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future
How it complements disruption and how you can identify and execute on nondisruptive opportunities
How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society  aTechnological innovations  aSuccess in business  aEconomic development  aBusiness ethics  aDisruptive technologies  a Mauborgne, RenéeeAuthor