TY  - BOOK
AU  - Babin, Barry J.
AU  - Harris, Eric
TI  - Consumer behavior
SN  - 9789355738493
U1  - 658.8342 BAB 
PY  - 2023///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Consumer Behaviour
N1  - Includes bibliographical references and index
N2  - This book is Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles
ER  -