Babin, Barry J.

Consumer behavior - 9th ed. - Delhi: Cengage Learning India Pvt. Ltd.; 2023. - x, 406p.

Includes bibliographical references and index.

This book is Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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Consumer Behaviour

658.8342 BAB