TY  - BOOK
AU  - Abuali, Areej
TI  - Community building for marketers: : how to connect, engage and foster growth
SN  - 9781398616936
U1  - 658.827 ABU 
PY  - 2025///
CY  - New York
PB  - Kogan Page Inc
KW  - Branding (Marketing)
KW  - Success in business
N1  - Includes bibliographical references and index
N2  - The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk. Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in
ER  -