TY  - BOOK
AU  - Kotler, Philip...[et al.].
AU  - Armstrong. Gary
AU  - Balasubramanian, Sridhar
AU  - Agnihotri, Prafulla
TI  - Principles of Marketing
SN  - 9789357055215
U1  - 658.8 KOT  
PY  - 2023///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Company and Marketing Strategy
N1  - Included bibliography and Indexes
N2  - Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur
Defining Marketing and the Marketing Process
1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
ER  -