Kotler, Philip...[et al.]. <br/><br/>
Principles of Marketing 

 - 19th ed. 
 - India:  Pearson,  c2023. 
 - xxiv, 736p. 
<br/><br/> Included bibliography and Indexes 
<br/><br/> Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur<br/>Defining Marketing and the Marketing Process<br/>1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Company and Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT