TY  - BOOK
AU  - Bajaj, Saurabh
TI  - The Practical marketer : : your ultimate guide to consumer product marketing 
SN  - 9788119792160
U1  - 658.802 BAJ 
PY  - 2024///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Product-marketing
KW  - Brand building
KW  - Advertising and promotions
KW  - Innovations and packaging
N2  - While we all enjoy catchy ads, only a few are aware of how ico nic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building-from advertising and promotions to innovations and packaging-Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.



The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn't in a highly competitive market
ER  -