TY  - BOOK
AU  - Parameswaran, Ambi
TI  - Nawabs, nudes, noodles: : India through 50 years of advertising 
SN  - 9789386215130
U1  - 659.10954 PAR 
PY  - 2017///
CY  - New Delhi
PB  - Macmillan Publishing India Pvt. Ltd.
KW  - Advertising
KW  - Advertising-History-India
KW  - Complain girl, Boy
KW  - Complete man
KW  - Product
KW  - Services
N1  - Includes index
N2  - The bestselling NAWABS, NUDES, NOODLES now in paperback!

‘Affable and engaging’ Hindustan Times

‘[An] enjoyable, nostalgic ride’ Free Press Journal

‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook Business
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years
ER  -