TY  - BOOK
AU  - Sethna, Behruz N. 
AU  - Groeneveld, Leonard
TI  - Research methods in marketing and management 
U1  - 658.83 SET 
PY  - 1984///
CY  - New York
PB  - McGraw Hill
KW  - Research Methods
KW  - Marketing Management
N1  - Includes Index
ER  -