Sethna, Behruz N.  <br/><br/>
Research methods in marketing and management  

 - New York:  McGraw Hill;  c1984. 
<br/><br/> Includes Index. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.83 SET