Chisnall, peter M. <br/><br/>
Marketing Research:  analysis and measurement  

 - 2nd ed.  
 - New York:  Mcgraw Hill book co.   c1973. 
 - xi, 391p. 
<br/><br/> Includes Index.  
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.83 CHI