Bonoma, Thomas V. <br/><br/>
The Marketing edge  : making strategies work 

 - New York:  The Free Press,  1985. 
 - xi, 241p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0029042003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802 BON  / BON