Bird, Drayton <br/><br/>
Commonsense direct marketing  

 - 2nd ed., 
 - London:  Kogan Page,  1989. 
 - 347 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing 
<br/><br/><label>Dewey Class. No.: </label>658.872 BIR  / BIR