TY  - BOOK
AU  - Markin, Rom
TI  - Marketing: : Strategy and management 
T2  - The Wiley Series in Marketing 
SN  - 0471085227
U1  - 658.8 MAR 
PY  - 1982///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing strategy
N1  - Includes bibliographical references and index
ER  -