Markin, Rom <br/><br/>
Marketing  : Strategy and management  

 - 2nd ed., 
 - New York:  John Wiley & Sons,  1982. 
 - xv, 672 p. 
 - The Wiley Series in Marketing  .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471085227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR  / MAR