TY - BOOK AU - Phillips,Pamela M. AU - Bloom,Ellye AU - Mattingly,John D. TI - Fashion sales promotion: the selling behind the selling SN - 0471861464 U1 - 658.82 PHI PY - 1985/// CY - New York PB - Wiley KW - Advertising-Fashion KW - Fashion merchandising N1 - Includes bibliographies and index ER -